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Timidessen: when advertisement aims at feelings

ARTYGRAM: @timidessen - beyond logos

By Jessica Marinetto

Timidessen is the new protagonist of the ARTYGRAM episode. We are pleased to make you to know and tell the birth of this illustrative project that focuses on products commonly used with a hint of satire copy.

An intuition that was born inside a supermarket, more specifically at LIDL, a place uncontaminated by large studies of arrangement on the shelves for the purpose of irrational purchase.

 
 
 
 
 
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Un post condiviso da Timidessen (@timidessen)

And so, Timidessen, begins to give life to an idea that links the emotions, the strong and contrasting ones that have determined this period and the illustration. The logo of the project strongly represents the intent: at first glance we notice a sad face and if so we turn the other way around a shopping cart appears. Simple and brilliant!

 
 
 
 
 
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Un post condiviso da Timidessen (@timidessen)

 
 
 
 
 
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Un post condiviso da Timidessen (@timidessen)

An image, therefore, which represents the very evolution of its creators, from multiple drawings stylized to the more aware, fresh and pop ones.

A work in constant evolution that has found its key to success in representation close to the advertising world, combined with an excellent ability to deform words and render them consistent with the identity of the product, but more engaging and closer to people's feelings.

 
 
 
 
 
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Un post condiviso da Timidessen (@timidessen)

Yes, because Timidessen, with the drawings, wants to express very introverted, delicate themes: from madness, to anger, to depression. Feelings that humans have to live with, over a period pandemic even more so why not do it lightly to make us smile?

"I don't think I'm the only person who has seen more supermarket products for months now than people, and yes, I'm quite sick”, quotes one of the two founders of Timidessen.

 
 
 
 
 
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Un post condiviso da Timidessen (@timidessen)

A real 2.0 supermarket where you can buy products based on what we feel or what that happened to us during the day.

Having said that, finally, I hope that one of these companies, in a self-ironic way, can have intuition and seeing the potential to build a communication project that would be certainly very effective and impactful for the general public.

 
 
 
 
 
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Un post condiviso da Timidessen (@timidessen)