One of the umpteenth changes imposed by this year just past was the important downsizing of our social contacts. And with this came as many small changes to our everyday life: in the way we dress, in the way we present ourselves to the outside world and also in our approach to make-up.
There are those who did not want to give it up, considering it a moment of escape from routine, and of self-care like skincare, if not more importantly, because it is creative. There are those who breathed a sigh of relief and closed in a foundation and mascara drawer, in order to finally feel free from the perception of having to present to the outside world with a face made up. Then there are those like me who have continued to frequent this world, partly because they are a component of my work and partly because it is something I love deeply.
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But these changes, which bring with them trends and awareness, in all likelihood will not cease to exist in the blink of an eye once they return to a new normal. A new focus on skincare and the way we manage our time will perhaps linger for a while and will still keep us company in the coming years.
Another well-defined trend that has taken hold in recent months and which is here to stay is the search for a skincare that also has a make-up effect, or vice versa, a make-up that combines the benefits of skincare with the optical effect. It is what we could define as tinted skincare.
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What is it about? It is a hybridization between these two worlds, which has led to the birth of a plethora of very interesting products and innovative formulas that combine the best of both worlds: make-up and skincare.
Foundation-serum, lipstick-treatment, nourishing eyeshadows, blushes that promise to stimulate collagen production ... there is something for every need! The brands that are dedicated to this expanding niche are different, below we tell you the most interesting.
PIXI by Petra
The brand is now a cult for its glycolic acid-based tonic, Pixi Glow Tonic, and this year has launched a hybrid line in which skincare meets make-up, called + Rose Collection and consists of four products. But let's see them in more detail.
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- + Rose Lip Nourisher: a lip balm that instantly hydrates and nourishes on the long run, also adding a veil of buildable color, this type of product is extremely versatile and in addition to being used as a treatment, it can also be used on the cheeks for a super glowy blush effect.
- + Rose Glow-y Powder: this multipurpose powder is perfect to be used as a blush and as a highlighter, infused with rose oil, it also combines a light pink color with the illuminating effect.
- + Rose Radiance Perfector:a moisturizing cream that at the same time creates a soft focus effect on the face and evens out thanks to the slightly iridescent and light-reflecting pigment.
- + Rose Essence in Oil: an essence in oil that absorbs quickly, leaving the skin hydrated and radiant, perfectly prepared for makeup.
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Kosas
The claim of Kosas Cosmetics already tells us everything: Make-up for skincare addicts. And that's exactly how I would describe Kosas products, which perfectly combine the right amount of pigment with formulas that are reminiscent of skin care products.
Based on natural ingredients, Kosas make-up also contains active ingredients, which bring real benefits to the skin with their use: they plump, lighten, nourish, hydrate, help with texture. Certainly among our favorites there are:
- The Cream blush + highlighter duo in Velvet Melon and Tropic Hequinox colors: very blendable cream textures and versatile and beautiful colors.
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The 10 seconds eyeshadow oil eyeshadows, an innovative formula that sets in seconds, can be layered and pigmented. Only warning: shake well to mix the components in oil well!
Visualizza questo post su Instagram - The LipFuel lip balm: in three versions, clear and colored, rich in hyaluronic acid and nourishing agents for lasting hydration and also two splendid color options.
Perricone MDVisualizza questo post su Instagram
How can we talk about tinted skincare without mentioning the OG of this trend? We are talking about Perricone MD, the skincare doctor brand par excellence that has created in unsuspecting times an entire line of hybrid products between skincare and make-up, with excellent performance and formulas enriched with treating ingredients.
Some of the best sellers of the line:
- No Foundation-Foundation: for those who do not like foundation but do not want to give up a veil of coverage that also works as a treatment. The perfect product also for those who love light make-up that looks natural even in person.
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- No Blush-Blush: by now you know that I have a weakness for blush, and I could not fail to include this product. The peach pink color will be perfect for a large number of complexions, and the very subtle texture disappears once the product is applied to the skin.
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- No Mascara-Mascara: a mascara that is a treatment at the same time? How to say no. This mascara guarantees a super natural lengthening and curling effect, like the rest of the products in the line, and at the same time takes care of the lashes.
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