On July 5, 2023, in the beautiful setting of Paris, Nike unleashed a magical and powerful event: “Goddess Awakened”. In collaboration with renowned choreographer, dancer, artist, athlete and Nike partner, Parris Goebel, the event celebrated femininity through movement, style and self-expression.
A revolutionary moment for Nike Women
“Goddess Awakened” marked a new era for Nike Women, transforming the brand into a platform to empower women's voices and celebrate creativity within the community. Global Vice President of Nike Women's Brand Management, Liz Weldon, explained how creating inclusive spaces is critical to supporting women.
The magic of dance performance
Parris Goebel created an exciting and engaging 40-minute dance performance involving more than 30 Nike athletes and partners. Inspired by Nike, the Greek goddess of victory, the performance invited the audience to connect with their inner strength and support the collective power of women.
A message of liberation
Goebel conveyed a powerful message during the evening, calling on all women to break free from the stereotypes of the past and let their voices resonate. Dance was the perfect expression to express love, pain, power and femininity at this moment in history.
A unique and expressive style
During“Goddess Awakened”, personal style played an important role. Participants wore unique and bold looks, while Nike's partners, including Martine Rose, Yoon Ahn, and Feng Chen Wang, presented cutting-edge collections, telling a story of unity and boldness.
Nike Women: inspiration for all women
Tania Flynn, VP of Nike Apparel Design, expressed a vision of a new era for Nike Women, where style and unique products inspire self-expression for all women and all journeys. The goal is to redefine the future of sports in a more inclusive and attractive way.
A commitment to wellness
Nike is committed to providing innovation, expertise, services and experiences for wellness of body, mind and life. Nike Well Collective, a recent proposal, promotes a fulfilling and positive existence.
A future of support for women
“Goddess Awakened” is just one of many moments where Nike demonstrates its commitment to being a great advocate for women and girls around the world.
Images Nike Press Office
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