Even gossip is the litmus test of the country, its changes. When the crown was placed on the tricolor, the Savoys were the most talked about family in Italy. In the Boom years, the scoops about the big industrial families fed the magazines: Agnelli on the podium, to which will be added, at the sunset of the economic miracle, those of Moratti and Berlusconi. It seems that football is the pastime of Italian in families. And today?
After the monarchical, industrial and television season, the universe of social crowns the Ferragnez as the true Italian royal family, with the peace of mind of demodè Filiberto and Aimone, claimants to the throne. We retrace the genealogical tree of Ferragni-Lucia, in order of succession to the throne.
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If we consider the numbers on social media, Chiara Ferragni with 29.5 million subjects-followers is the holder of the crown. Everything is known about her present, lights and recent shadows, her past very much, thanks also to the docufilm Chiara Ferragni - Unposted (2019, Elisa Amoruso). Born in 1987, she is perhaps one of the world’s first digital entrepreneurs in the fashion industry. Within a decade, he went from fashion blogger on The Blonde Salad, opened in 2009, to CEO of TBS Crew srl and Chiara Ferragni Brand. Don’t miss the philanthropy, questioned in recent weeks, which earned her an Ambrogino d'oro prize in 2020.
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Rapper consort is Federico Lucia, aka Fedez: in dowry brings 14.7 million followers. If the wife’s background is bourgeois, the story of the singer of Buccinasco is more that of the Milanese parvenu. Growing up in the hinterland of the Lombard capital, he made his way first into the Italian rap scene, with platinum records and summer hits, then into the world of entrepreneurship, with the management agency and label DOOM Entertainment. Other noble titles: Prince of the Lawsuit, Marquis of Muschio Selvaggio, One-Who-Not-One-Being-Nominated by the Codacons. Is it the most loved and hated personality in Italy?
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Even the heirs to the throne need no introduction. Leone and Vittoria, the offspring of Ferragni-Lucia house, perfect children, blond and with blue eyes, we know them from the first days of life: many memes that have given with their funny expressions and disguises of Halloween. One aspect, that of their over-exposure on social media, which so divides public opinion about Ferragnez. Who knows that one day, as the stand-up comedian Filippo Giardina tells in his monologues, the children will ask for compensation for not having asked their consent for the publication of their lives.
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Third and fourth in line of succession are Francesca and Valentina Ferragni, younger sisters of the digital entrepreneur. The first followed in his father’s footsteps, graduating in dentistry, preferring this profession to the world of social media (which, however, given its 1.5 million followers, does not disdain). She married the musician Riccardo Nicoletti: the couple have a son, Edoardo, born in 2022.
Valentina, however, preferred to follow her older sister: influencer and lifestyle, she founded the jewelry brand Valentina Ferragni Studio: her V-shaped earrings are impossible to miss. In 2019, Forbes Italia cites you among the 100 most influential under 30 in the fashion industry: is she the true heir of Chiara Ferragni?
Finally, for some years now, there has been a fourth Ferragni, 13 years old: Lorenzo, "stepbrother" of the influencer, had a second relationship with his father.
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Among the figures that most orbit the court of Ferragnez in Citylife, the parents of the social couple, as grandparents, have the primacy. Franco Lucia, first goldsmith and warehouseman, then grandfather, has reinvented himself as a cook on Instagram, enjoying some success. For the column dillo alla mamma,dillo all'avvocato, Annamaria Berrinzaghi: mom and manager of the Milanese rapper, she cares from the beginning contracts and collaborations of his son.
The Cremona side of the court is represented by the dentist Marco Ferragni, passionate about sports, and Marina Di Guardo, writer of novels, published for the most part by Mondadori.
And then assistants, personal trainers, psychotherapists of couples, nannies, drivers: figures who do not carry the illustrious surname, but that we see appearing on Instagram profiles of the two influencers.
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We will never see them appear in the Royals column of Vanity Fair, dedicated to the houses of Europe, but just follow their stories to stay updated.
The fetish for the crown has never passed; why we voted for the republic remains a mystery. We have a bit of envy for the British, after all we would have liked to have been our own The Crown: we just have to settle for The Ferragnez.
Illustrations by Gloria Dozio - Acrimònia Studios
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