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Keychain passion: here's why owning your own flat should be the trend for May 2024

If you think the link between fashion and real estate is impossible, you are making a big mistake

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Even this month, May 2024, not yet entered, brings with it big news in the fashion world. Obviously, the people of the web and it girls are already catching up. 

@ashleighuynh tis the season of bag charms & i loveeee 🥰🫶 @Miu Miu #outfitinspo #styleinspo #miumiu ♬ i like the way you kiss me - Artemas

Every month there is one and the unborn will probably have a red birthmark in the shape of a key ring in the coming months. This is exactly the trend for May: keyrings of every shape, size, colour attached everywhere, especially to handbags.

@lauragrampa Accessorize my Birkin with me 💕 Avete altri consigli? #charms #birkin #birkin35 #hermes #bagcharms #charmedbag #hermesbirkin ♬ suono originale - laura grampa

On TikTok you can find countless inspirations to emulate via the hashtag #bagcharms. Clicking opens up a whole world of options for all tastes. The big fashion houses, Hermès for example, have even made mini-sized bags that can be attached as jewellery to the bag itself.

@emmajdimarco IM SO OBSESSED IM SICK #charmbracelet #vintagecharms #janebirkinsbag #janebirkin #thrifted ♬ original sound - emma dimarco

Key fobs, once used precisely to hold a bunch of keys together, rise up and become jewellery. On the other hand, mala tempora currunt and buying a flat for millennials is a Marvel hero's feat, so since you don't have any armoured doors to open, you might as well attach your key ring to your handbag.

Returning to the trend, the coolest options are offered by Miu Miu and Loewe, with lanyards reminiscent of climbers, minimal leather laces and modest but fun beads. 

@fitnessbyreem amazing gift idea🥳🥰😍 #fy #fyp #loewe ♬ original sound - 🦆

Hermès, in addition to the miniature Birkin sizes, offers the classic leather pony rides which, however, should cost as much as the aforementioned flat.  

@colemattera @Vivrelle keeping my bag iconic with a cole twist #balenciaga #bagcharms #citybag #vivrelle #bagrental ♬ original sound - kardashianicon

There is no shortage of tutorials on social media for the penniless, or for the more creative, who feel like experimenting by creating a charm to hang with their own hands. 

@concretetreehouse dont even know if i like it tbh but here we are! 🍒 #diy #bagcharm #diyproject #etsytiktok #jewelry #styleinspo #designerbags #etsyfinds ♬ 10 minutes! Fashionable and bright jazz piano(1127989) - nyansuke

For those who like Japanese or Korean street style looks, plush key rings are ideal.

@themeganford Gwtting ready for summer with the easiest trend there ever was - bag charms! Are you into it? #summeraesthetic #summerlooks #bagcharm #miumiu #janebirkin @Megan Ford @Megan Ford ♬ sonido original - SONIDOS LARGOS

Long live the #bagcharms trend, in anticipation of being able to attach real keys to these furnishings.



Illustration by Gloria Dozio - Acrimònia Studios