Fedez doesn't need introductions, but he certainly needs bodyguards. It can be humbly said that he rubs many people the wrong way, but why?
Lucarelli argues that he is popular because he follows the algorithm, so any topic he tackles is suggested by a trend.
Luis Sal, once his great friend and collaborator, is now ready to see him only in court after the hilarious quarrel where Fedez was pointed out as a manipulative despot.
Dikele, in a famous interview now dated but certainly not forgotten, bombarded him with questions that had little to do with the presentation of his then-new album, instead aiming to discredit him from every point of view, both personally and professionally.
The list could go on with all the public disputes that Fedez has accustomed us to.
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No need to mention Sanremo, the lockdown after the festival, the stuttering, the psychotropic drugs, mental health, or even his health issues that spared him from criticism, haters, and invectives against him, but why?
Fedez grew up in Buccinasco in a simple family, was overweight, attended the artistic high school without finishing it, started rapping on the streets, then on YouTube. In 2012, he received four nominations at the MTV Hip Hop Awards, and from that moment on, he began collaborating with countless artists, bringing home lucrative partnerships. A story like few but similar to many of those few.
So, what is wrong with him?
Fedez changes his mind often! On everything! From seemingly unimportant small things to enormous matters like friendship, ideologies, the type of woman, and this triggers a barrage of judgments because the public identifies with that change without accepting it willingly. It could be described as a "change of faith" or a "Fedez flip-flop".
Federico was born overweight, becomes thin, not just skinny obsessed with his body which he constantly shows off. He is born street rap, apparently "bad", becomes main stream and pop, is singled out for having insulted the gay world in a song and then becomes a champion of diversity. He mocks Chiara Ferragni's world but ends up marrying her and having children, changes friends like tissue paper, engages in arguments only to make peace again, candidly declaring that he doesn't even remember the reason for the dispute. He declares he will never take a vacation in Dubai and then goes to Dubai with his family. This shopping list could go on for much longer, but at the heart of it all is a question: "Can't one change their mind?" he asks in an episode of the TV series dedicated to him and his family.
Psychology would say: "Yes, it is possible, but humans fear change because they struggle to accept it without a compelling reason. Science is clear: human nature leads us to resist change because we need stability and security. When a person changes, they must make a double effort to be accepted. The first is justifying "he new" to "the old", and the second is proving that 'the old' is not as cool as "the new"".
Fedez showcases his new perfectly lean and tattooed physique to forget the old one, displays the numbers and comments from his new podcast to make people forget the old, is obsessive with his wife to make it seem like he was a virgin before Chiara Ferragni, sings his latest chart-topping song, even getting his kids to sing it, erasing homophobic lyrics from his past, and when he tries to be "bad" again, tearing up photos of Nazis on live TV or stirring up controversies against popular national TV, he is remembered and pointed out for an incorrect but politically accepted kiss and nothing more.
The most recent change of heart, the move as an artist from Soundreef to SIAE.
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Fedez doesn't convince, there's nothing to be done about it, and even when he does good with his charitable associations, people think, "ehhh, who knows where that money ends up in the end".
Italians are like that, distrustful, always a bit on guard but curious and with a gatekeeper syndrome, otherwise the 14.8 million followers that Fedez has only on Instagram wouldn't make sense. Imagine if everyone liked him.
Illustration by Gloria Dozio - Acrimònia Studios