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Happy birthday Ratti: the prestigious multibrand turns 75!

The big brands of the Italian fashion system gathered together for an innovative and engaging project.


The videos will be made in January 2021, visible on the company's channels and will accompany the launch of the new platform, inaugurating this new frontier of

Omnichannel is the basis of Ratti's corporate strategy. We are proud to represent the ideal combination of heritage and innovation in the retail world and to have at our side the Italian and International fashion system that believes in our vision in which The center is the people and it is totally focused on giving a service made of dedication, research and creativity” says Matilde d'Ovidio Ratti, CEO of the company.

We met the young CEO virtually and asked her a few questions:

Ratti is an example of female entrepreneurship, born after the war, what would you recommend today to young entrepreneurs who find themselves having to face an equally difficult situation due to Covid 19?

I would strongly advise not to give up, to go all the way to get what they want. I believe it is very important to support female entrepreneurship, it is especially women who demonstrate great tenacity and determination in achieving their goals and I hope that institutions are committed to giving them concrete support.

By choosing custom technology for the new platform, you can immerse yourself in an imaginary but realistic ideal shopping experience. Is there still a border that e-commerce cannot cross with respect to the physical store?

Our strength has always been hospitality and attention to the customer. Although this aspect in the online cannot be replicated in the same way, we are striving to try to convey a similar atmosphere, in fact we are developing a personal shopper service dedicated to online customers.

The references to the boutique are also evident on our site; there is a virtual shopping section where you can view the products set up on the store's physical displays. The campaign photos were deliberately taken within our spaces. We wanted to create a digital extension of the boutique, two sales channels with different logics, but with the same identity.

In this particular period we are seeing the trend of web rooming: customers look for the product online and then they leave it to try it in boutiques, or they can buy online and pick up in boutiques, increasingly interconnected sales experiences.

Many luxury brands have joined the initiative with enthusiasm (Brunello Cucinelli, Gucci, Moncler Alberta Ferretti, Edhèn Milano, E. Marinella, Etro, Formy Studio, JJ Martin, Marcelo Burlon, Lorenzo Serafini), how important are gratitude and mutual support to be successful?

I believe they are very important. At the basis of our collaborations, especially those that have lasted the longest, there has always been mutual esteem, respect, seriousness and great professionalism. It is an honor for us to represent the most important names on the national and international fashion scene.


Image: Ratti Press Office