Very often in everyday life it happens that we look for comfort in small things, starting with our underwear.
Feeling comfortable and secure in one's own body can be difficult, but with the right help one can begin to be “confident” and positive with themselves.
The first example is undoubtedly Sloggi, that with their tops ZERO Feel of microfibre represent without restriction of any kind our entire community, including the LGBTQIA+ community. Their elasticity and bright colours give a sense of freedom that will accompany you throughout the day, making you feel light and breaking the mould of traditional lingerie once and for all.
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Next, how could we not mention Softadwet, the 100% Made in Italy brand of designer Alice Bruniera whose stretch silk creations give all women a comfortable caress to feel beautiful and to get to know each other better.
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Remaining on the Italian brand side, an example of sensual ethicality is LATTE The Label, a brand by Sonia Genassi and Giorgia Ferrais, whose culottes, bralettes and briefs made of bamboo fibre provide comfort and warmth, always in a sustainable way.
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Studio Miyagi certainly wins our attention, with their claim “Protecting Earth and boobs” pushes underwear in the direction of maximum sustainability and comfort. All materials used are recycled or made from cellulose from eucalyptus and beech.
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Finally, moving to Denmark, sisters Arina and Anya are the founders of Woron, which offers simple, neutral and vegan designs of underwear.
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Being aware of one's intimacy has never been so cool and, above all, sustainable!
Foto Sloggi Press Office
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