For the past year, Bieber's signature skincare has been available on American shelves, and like anything involving the couple, it is obviously successful.
Yes, it's true, it's just one of many created by celebrities, but rhode skin not only creates products with eye-catching packaging, but also has an excellent communication strategy behind it.
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Fresh and engaging content on social media, a celebrity testimonial and founder who talks about her routine: these are the ingredients of a recipe for success.
Hailey Biebier becomes in the eyes of followers a friend who gives you advice on how to take care of your skin, a person to refer to when a pimple appears or your complexion is slightly thicker than usual.
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The product range is then inclusive with respect to the different types of dermis. Negligible detail?
Illustration by Gloria Dozio - Acrimònia Studios
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