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Sun protection will be child's play with the new Paula's Choice release

Advanced Sun Protection Crema Giorno SPF 50, la crema viso di cui non potrai più fare a meno


The sun is not always an ally, especially when one considers the effects it can have on the skin.

Precisely for this reason Paula’s Choice has always fought the battle by publicising how important it is to protect oneself against UVA and UVB rays, offering a range of SPF-containing products to meet everyone's needs. 

The American brand, a champion of no-frills skincare, is launching a new product: Advanced Sun Protection Day Cream SPF 50, in anticipation of the sunny and fun-filled days ahead.

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Un post condiviso da Paula's Choice Italia (@paulaschoiceit)

It is not a simple sunscreen but a pleasant pampering with a velvety soft finish similar to that of a moisturiser.

The advice of  Paula’s Choice is to apply it at least fifteen minutes before exposure to the sun and to apply it every two hours. 

The Instagrammable colour pack will make the experience even more unique!

Images Paula’s Choice Press Office