Nike, which has always been really close to the consumer, winks at all sporty women with the launch of its new Leak Protection collection: Period.
Shorts completely dedicated to women on their period days, which as the brand's Senior Project Manager says can often be frightening: “The fear of staining is real, and not only during adolescence, but throughout menstruation”.
It was she who contributed significantly to the creation of a line that would make all female athletes in the world, competitive and non-competitive, feel comfortable.
The goal of normalising the days of the cycle for Nike is not a marketing move, but a real action of support for women.
Nike Leak Protection will be launched on nike.com from 1 April.
Images Nike Press Office