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Nike and Jacquemus together for a new "RUNWAY TO SPORT"

In the year of the 50th anniversary of Nike, sportswear marries the versatile fashion of Jacquemus

By Giulia Mossuto

The curriculum of Nike has always been full of high-sounding names and this 2022 will be no less: the American sports giant will present in June a new collab with the French designer Simone Porte Jacquemus and his eponymous brand Jacquemus.

From the idea of a union between sport and versatile fashion, Nike x Jacquemus celebrates the multidimensionality of every woman and inserts it into a functional sports garment, in the light of a new and integral aesthetic: For the Parisian brand, physical activity is not only a question of performance, but an expansion of style and of oneself.

 
 
 
 
 
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If mathematics is not an opinion for anyone, then it will be a perfect sum of their guidelines, which will result in the redefinition of the summer "ready to wear", for every place and every occasion and the incentive to daily sports practice: we will then have the fabrics DRI-Fit Nike combined with the Jacquemus style and placed in a setting of everyday women.

Not only that, we should be ready to fasten our belts, because the collection will catapult us back in time, back to '90s, as the French designer himself explains: "I have always been inspired by vintage ACG garments and NIKE campaigns of the 90s. With this imagination in mind, we designed a women’s sportswear with sensual details and neutral colors, along with my personal interpretation of the Humara, my favorite Nike shoe. It was important that the collection was accessible to all bodies, and that it was a natural blend of Jacquemus style and Nike performance".

 
 
 
 
 
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The 90s are therefore only the springboard to look decisively forward and highlight the future vision "50 for her" of the American brand: "Collaborating with partners like Jacquemus allows us to expand the sport culture and redefine it for the next generation," says Jarrett Reynolds, vice president of Nike Catalyst Apparel Design.


Nike x Jacquemus will be launched on June 28 exclusively on Jacquemus.com and in Nike stores around the world from summer 2022.

 
 
 
 
 
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