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Sport comes to the city: the wellness partnership of Nike and BAM

On the occasion of 50 years of the brand, Nike promotes with the Library of Trees in Milan a long series of sporting events

By Giulia Mossuto

Nike never ceases to amaze during its 50th anniversary and a new series of sporting events are scheduled for this 2022. 

Once again, in fact, the American brand has renewed its partnership with BAM, Library of Trees in Milan, to promote physical activity in the Lombard capital: the contemporary botanical garden, designed by Fondazione Riccardo Catella, will see the presence of Nike as a wellness partner, which will make available to citizens a program of daily outdoor sports activities and always free. 

Sportswear and surroundings are in fact the last manifestation of what is the founding heart of the brand: at the base there is the belief that sports should become part of our lifestyle, as physical expansion yes, but also personal and therefore mental. 

Mens sana in corpore sano will then be the mantra that will accompany a real palimpsest of sporting events, designed just for everyone. Inspired by the combination of Nature and Culture and the 17 sustainable development goals of the UN, Nike and BAM have provided a series of training sessions led by professional trainers and coaches. The activities are designed to accompany every day our daily lives and become synonymous with health, change and progress; at the park in the Meli Area, all citizens can take part in an authentic weekly program of outdoor workouts, according to the following scheme:

  • Yoga Monday: there is nothing better than starting the week with the right charge and energy. To relax and strengthen mind and body, Monday is the day of yoga, in the company of the Nike Trainer Giulia Peditto.
  • Training Tuesday: If Monday starts softer to kick in, Tuesday is the right time to rock. Hit, total body, functional workouts and much more will be the mix of charge and motivation designed by Nike Trainer Ivana and Paolo.
  • Running Thursday: jumping into the weekend like... a real runner! Let’s give a booster of adrenaline and movement a week and join the grit of Nike Coach Anita and Najla on Thursday, for a race session at the edge of our limits.
  • International Yoga Day: to celebrate June 21, International Day of the beloved Indian practice, BAM and Nike have added a special training session dedicated to yoga and meditation.

It’s not over: both in presence and online, via NTC app, will be held between June and July additional sessions of Yoga together with Dérive, to give everyone the opportunity to access this extraordinary sporting event.

Workouts can be booked via the Nike Experience platform accessible via Nike Run Club, Nike Training Club and Nike app. For the Green Community of the BAM Friends of the park, seats will always be reserved, by registration on the BAM website.

I mean, there’s no excuse. What are you waiting for? 

 
 
 
 
 
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Un post condiviso da BAM - Biblioteca Alberi Milano (@bam.milano)

IMAGES: Nike Press Office