search burger
search ×

Eastpak and the BUILT TO RESIST campaign: products created to live beyond

The brand's new campaign is set in 2122 on Mars


What happens when the need is to communicate the concept “Born to resist”? Eastpak responds by setting the new campaign on Mars. 

The intention is to experience the products beyond, so that they can express their full potential.

It is 2122 and humanity has left Earth and is settling on the new planet, living its normality on a dry and harsh terrain, which fully represents the mentality of BUILT TO RESIST

The characters become the protagonists of 9 iconic scenes of their daily lives projected 99 years ahead. Between basketball games, skateboard jumps and parkour, some less hardcore activities are also included.

The objective? To raise the level of one's communication and stage an active lifestyle.

Images Eastpak Press Office