It is known that trends are born in different ways, some from social networks such as TikTok or Instagram, others from those who populate and feed these platforms on a daily basis: the emblazoned creators.
So today the direct reference is to one of these characters: Kendall Jenner, one of the youngest of the Kardashian clan.
Observing her channels, it is possible to identify at least five trends that take hold of her and that will in turn influence other celebrities, right up to all the mass-market shops in Corso Vittorio Emanuele in Milan (this is very: “Oh, sure, I get it: you think this has nothing to do with you. You open your wardrobe and you pick out, I don't know, that felted blue jumper for example, because you want to shout to the world that you take yourself too seriously to care what you put on, but what you don't know is that that jumper is not simply blue, it's not turquoise, it's not lapis, it's actually cerulean, and you're also blithely unaware that in 2002 Oscar de la Renta did a collection of cerulean skirts and then it was Yves Saint Laurent if I'm not mistaken who came up with cerulean military jackets. [...]”).
Let's start:
1) MINI DRESS
Kendall offers it in different colours and cuts, always strictly short to slim the figure.
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2) TANK TOP
The easiest garment to find in your wardrobe (perhaps) and one that allows you to create very versatile looks.
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3) MINI SKIRT
How not to show off two catwalk legs? This summer, every street is catwalk.
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4) BAYONETTA GLASSES
How can we forget the iconic glasses worn by Gisele Bündchen in the “The Devil Wears Prada”, thin but impactful? Kendall Jenner and others (including Bella Hadid) is one of the celebrities who helped bring the trend back into vogue.
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5) COLOURED LONG DRESS
Although it may seem like a paradox, Kendall manages to send not only mini-dresses but also long dresses, preferably colourful and rich in colour, into the trend. Who wants to go unnoticed?
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Illustration by Gloria Dozio - Acrimònia Studios