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ARTimònia - Joe Brainard

Under the influence of pop art and the artistic presence of the 60s, the artistic universe of Joe Brainard comes to life

By Aurora Rossini

In what is a rich ecosystem of irreverent and realistic collage, painting and writing, Joe Brainard's world ranges from male nudes to butterflies, from Madonnas to landscapes, all in the name of experimentation and the creation of a perfect combination of humor and beauty.

 
 
 
 
 
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Un post condiviso da LOEWE (@loewe)

As written by the American poet John Ashbery on the occasion of the first Brainard exhibition in 1965:

“[Brainard's work forms] a glittering microcosm, ordered, very formal, very dramatic, and beautiful, and he proves that beauty is really interesting after all”.

The peculiarity of his production lies, in fact, in Brainard's ability to get in touch with his work in a personal and unusual way, creating an artistic body stubbornly faithful to that one vision of the world that is still able to fascinate and captivate.

 
 
 
 
 
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Un post condiviso da Jonathan Anderson (@jonathan.anderson)

More than twenty years after his death, Brainard's collages and Flowers & Madonnas series have recently conquered the spotlight, not in the world of art but in fashion, thanks to Jonathan Anderson.

 
 
 
 
 
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Un post condiviso da LOEWE (@loewe)

Thanks to his position as creative director of LOEWE, Anderson decided to pay tribute to Joe Brainard with LOEWE's FW 21 collection.

 
 
 
 
 
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Un post condiviso da LOEWE (@loewe)

The tendency to material experimentation and the praise of techniques are one of the meeting points between the production of Brainard and the ethos of Anderson's LOEWE, in an artistic celebration that sees Brainard's floral collages at its center.

 
 
 
 
 
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Un post condiviso da LOEWE (@loewe)

A celebration of Brainard's aesthetic work is on LOEWE's Instagram profile, through a series of three videos made for the FW21 collection.

 
 
 
 
 
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Un post condiviso da LOEWE (@loewe)