If we stand in front of the following triad of brands from the beauty world, which are certainly appreciated for the balance between product efficacy and first impression, we are mainly attracted by the packaging.
The first brand to mention is the perfume collection of Dries Van Noten, which encapsulates their notes of bergamot, jasmine, sandalwood and nutmeg in a glass bottle of extreme refinement and elegance. The sweet colours of the perfume make themselves the protagonists as the eye passes through the transparency of the container, allowing us to have a first visual taste of the essence.
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And how can we not talk about Hermès beauty which, with its new lipsticks in old money colours, once again confirms that only a brand of such greatness is capable of positioning itself at the top even with a new launch. The almost geometric shape of the lipstick packaging mirrors the solidity of the world's best-known brand.
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Last but not least, Byredo Cosmetics is talking strategy with the launch of their first cosmetics line. The shape of the articles presented on the market certainly aims to become not only everyday merchandise but also real design projects, and without a shadow of a doubt the “slippery” shape of the mascaras, glosses and lipsticks has allowed them to build a very clear identity.
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Illustration by Gloria Dozio - Acrimònia Studios
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