It is a known fact that even the rich often cry, especially when hounded by creditors, the IRS or judges with a poisoned tooth. When this happens, however, the strength of a successful entrepreneur is measured in the time it takes to set up a new business scam and start billing again.
Former US President Donald Trump has always proved himself a master at these quick rises and recently, with perfect timing, presented the first collection of trainers inspired by him on the very day he was sentenced to pay over $355 million in fines for tax and financial fraud.
The presidential trainers
The top of the range in this collection are the Never Surrender High-Top. This is a limited edition basketball shoe, only available from July, but which has been launched on pre-order online for the modest price of $399. Needless to say, the model is already sold-out, despite (or thanks to) a tacky style, a colour more golden than gold, Trump's T in place of the Nike swoosh and the ever-present American flag.
Esquire called these shoes the “Hogans of the alt-right” made for those who “want to walk in comfort while changing the world for the worse”. To be fair, they look more like Air Jordan I's, but they are certainly a source of income for Trump. And for someone else: on eBay they can now even be found for over $7000.
Shoes for sportier fans
On the same site, GetTrumpSneakers (sic), those who want to support Trump by buying something more sober and cheaper can buy the Potus 45 (the number of the Trump presidency): $199 tennis shoes in both white and red. Made of canvas and with a more tapered shape, they vaguely resemble the Yeezy, the trainers of Kanye West, another histrionic Trump supporter.
With this in mind, they are the perfect footwear for walking light and not caring about haters. And for The Donald, it's just another way to monetise the passion of his followers.
Scent of victory
It's not just shoes that candidate Trump lives by: scroll down a little further and you can buy Victory 47 perfume for 99 dollars, a thinly veiled allusion to the hoped-for electoral victory in November that could make the tycoon the 47th president of the United States of America.
It's just a shame to find out about it after Valentine's Day; it could have been a perfect gift to break up with a politically intransigent partner.
MAGA
These products are just the latest in a vast and iconic merchandise “dropped” over the years by the former most powerful man in the world.
The New York tycoon's new presidential campaign website is chock-full of gadgets of all kinds, from pins to t-shirts to lawn signs, but one accessory that cannot be missed in the wardrobe of an iron-clad Trumpian is the famous red hat with the words “Make America Great Again” on it.
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Also recommended for Halloween and Carnival dressing up, or for anyone who finds it genuinely cool.
The favourite mug
The mug with Trump's face is also a must-have collector's item as well as a gift for a thousand occasions. It is available online in different versions and would look good in the cupboards of many homes on both sides of the ocean. Ready to be filled with milk and cereal ahead of a night of televised election debates.
In the past Trump has also given his name, and sometimes his likeness, to Nft, a vodka, an airline and even steaks. But we may not have seen it all yet: November is still several months away and there is also a lot of money to be found.
Illustrazione di Gloria Dozio - Acrimònia Studios
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