Birkenstock supports future designers who are currently students through the collection in collaboration with Central Saint Martins graduates.
The master's degree in fashion from the prestigious English school has produced four talents, who for Birkenstock have reinvented an iconic piece from the German footwear brand's archive.
#BIRKENSTOCKxCSM is the result of two years of work that involved the students of the Master of Fashion and others of History and Theory of Fashion, started in 2018.
The first step was an in-depth research in the Birkenstock archive, which allowed the students of the CSM of History and Theory of Fashion to immerse themselves in a 250-year history. Then it was the turn of the future designers, students of the fashion master, who for the second part of the project were invited to personally reinterpret Birkenstock's most iconic models with a look to the future.
The jury was composed of 12 renowned fashion leaders including the Director of the Fashion Master Fabio Piras, the fashion critic Sarah Mower MBE and the CEO of Birkenstock Oliver Reichert, who declared: “Taking up the challenge of realizing the innovation of product conceived by these students is a great opportunity. We are proud to have left a mark on their growing careers and we consider this project as one of our most important achievements”.
These experts together selected 10 finalists, awarded with a scholarship, and 4 winners whose projects qualified for mass production. Each of the winning models has the name of the student who created it on the insole.
To hear the exchange of opinions among students, professors and jurors, a short film was produced.
The collection will be available from March 2021 on 1774.com and in select stores.
.jpg)