The designer is going to present his collection "LA BOMBA" this week during the Paris fashion week, but first, he launched a fashion movie to promote the line. The film is in collaboration with the well-known director Gordon Von Steiner, and is entirely shot in one shot in the South of France, a place dear to the childhood of Jacquemus. "LA BOMBA" is dedicated to the dead mother of the designer and reflects her style, summer, love, being a woman. The clothes, the protagonists, are typically spring, including skirts with polka dots to portfolios and details of fringes.