The music has changed
The American artist has been defined several times as a revolution and we totally agree with this statement. In addition to being the concrete proof that hard work sooner or later pays off, the hitmaker of “Juice” has become a real icon of positivity and support for all those people who feel uncomfortable with their physical appearance.
Her music reveals the irreverent and direct but never superficial personality of the singer. Able to give happiness, desire to dance and be carefree. Encouraging us to be the best version of ourselves. The curves are not a problem, the negative and unhealthy mentality is.
She invites its audience to feel “good as hell” without worrying about the judgment of others and in our opinion, these are the values that nowadays music must transmit. Especially when the message is directed to the new generations.
Positivity Ambassador
Lizzo is a source of inspiration and a help for many people who need a stimulus to achieve their goals or just to be able to appreciate themselves a little more. It’s our duty promote and encourage these positive values so that more and more people could embrace this vision and transmit it in their turn.
The artist makes a wise use of her success deservedly reached after years of hard work, setting a good example, not only when she has to defeat body shaming.
She paused her Australian tour to give help to the supplies of food for the people affected by the numerous fires that occurred in the land of kangaroos between June 2019 and May 2020.
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Detroit’s popstar has changed the rules of the game destroying the canons of beauty imposed by society and shutting up anyone who has criticized her physical appearance or her diet, reminding everyone that being comfortable with themselves is the only parameter that matters.
Also from her come several messages aimed at instilling self-esteem in people, not for nothing is requested from fashion houses as testimonial to launch deep and positive messages. If fashion was once considered a luxury limited to slim sizes, nowadays, with an endorsement of positivity ambassadors like Lizzo, fashion is a luxury suitable for any size, even the oversizes.
Among the first fashion companies that collaborated with Lizzo we find Jacquemus, one of the most popular brands of the moment, created and directed by the Provence’s designer, Simon Porte.
Together they created a funny format on Tiktok, highlighting "Le Chiquito" bag, accessories that made a lot of talk about the French brand:
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