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The Goddesses of Olympus

When the obsession with eternal perfection ends badly

By Gianfranco Gatta

They are still, twenty years later, considered the heirs of the Goddesses of Olympus: Claudia Schiffer, Cindy Crawford, Kate Moss, Naomi Campbell, Elle Macpherson together with Linda Evangelista, have been the queens of the catwalks since the end of the 80s and for all the 90s. In reality, more than replacing the various Aphrodite, Athena, Pandora and other unattainable divinities, they took up the baton of the first international Mannequins, brought to the fore by photographers of the caliber of Helmut Newton, such as Mirella Petteni in Haggiag or Elsa Peretti, oil heiress, who later became the most prolific Tiiffany’s jewelry designer. And in any case, among so much beauty, it is impossible to be Paris.

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A post shared by Claudia Schiffer (@claudiaschiffer)

Macpherson, for example, is simply called “The Body”, such is the perfection of her body. Mind you, the concept of perfection is highly uncertain and in this case it refers to the canons of understanding of High Fashion, but in everyday reality a plus size model like Ashley Graham is just as beautiful and fascinating.

If perfection is difficult to achieve, it is even more difficult to maintain it over time; more or less invasive “aids” are used, ranging from botulinum puncture to plastic surgery, often repeated several times which, instead of perfecting, deform.

The myth of perfection has become an industry that makes millions of euros or dollars through cosmetic products, food supplements, preventive health diagnoses and surgical practices, often declined as corrective interventions. In order to wear a size 42, girls undergo exhausting diets that sometimes lead to much more serious pathologies than having a couple of extra pounds. One of the trendiest gifts for the eighteen birthday, in addition to the famous “Eighteenth Party", is breast or lip surgery.

This is how you start and you risk ending up as Cher, a pop icon of the last forty years, who, by dint of interventions today, at the age of 72, is like a "mask" without any femininity.

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A post shared by Cher (@cher)

In the case of Linda Evangelista, one of the "big six" mentioned above, bad luck has given us her own. To maintain "her perfection" she underwent a Coolsculpting treatment, a non-invasive practice that uses Cryolipolysis technology, a process that consists in the actual freezing of fat cells for their subsequent elimination. In the case of the model, more unique than rare in the doctors' opinion, the treatment did not work, causing her to bloat further.

The fact is that Linda has disappeared from the scene, while her colleagues are still in the industry as testimonials of important brands.

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A post shared by Linda Evangelista (@lindaevangelista)


In these days, after years of silence, Evangelista publishes a post where she tells her story in full: "Today I took a big step towards righting a wrong that I have suffered and have kept to myself for over five years. I was brutally disfigured". She announced legal action against the center to which she had been operated and concludes: "I am moving forward to rid myself of my shame, and going public with my story. I am so tired of living this way. I would like to walk out my door with my head held high, despite not looking like myself any longer".

She was called "The Chamelon", because she changed haircut and color in an instant, showing a smile that for the collective imagination, over time, has become the symbol of an era.