KVD, which from now on will mean Kara, Veritas, Decora (from the Latin “Value”, “Truth” and “Beauty”) internationally renowned make-up brand decides once again to hit the beauty scene.
The company has appointed Miryam Lumpini as Global Director of Tattoo Artistry precisely to demonstrate how the brand firmly believes in personal expression.
In a world where, still unfortunately, tattoos are seen as a taboo by the KVD society it uses them to its advantage.
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Its nonconformist and unconventional approach had already amazed consumers in 2008, after many years KVD is still ready to leave them speechless.
With the help of Miryam Lumpini, now one of the “it girls” of the Los Angeles tattoo scene, the KVD team will develop tattoo-inspired designs for products and marketing, creating makeup content.
“Collaborating with KVD Beauty has been a dream come true, I've been a fan of the brand since its inception. KVD has made tattoo culture more tolerable and encouraged people to see it as a form of self-expression” says Miryam. Lumpini.
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With super pigmented make-up but above all 100% vegan and cruelty-free, the brand is committed to being more sustainable, even in the choice of packaging, and to firmly support outsiders and self-expression.
With a nonconformist and courageous spirit, KVD embarks on a new path, following what was the original path that is part of the brand's heritage.
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KVD remains a make-up brand dedicated to those who are not afraid to dare but above all to those who have the courage to be themselves.
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