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Jaguar: the new E-PACE campaign between future and creativity

The commercial of the latest Jaguar model was made in collaboration with actress Christina Chong and DJ Hannah Wants

By Lucrezia Candelori

A dance and upbeat music, a bright red car and a futuristic London: these are the main elements of the commercial of the new Jaguar E-PACE, where actress Christina Chong is driving the compact SUV to the tune of Lift Off, by the DJ and producer Hannah Wants.

The song was specifically re-adapted to promote the latest Jaguar, a real combination of technology and avant-garde that embraces electricity. The model is available both with plug-in-hybrid electric drives and mild-hybrid electric drives.

The choice of Christina Chong and Hannah Wants was not left to chance: Jaguar is committed to promote young creative talents in different artistic fields through the Jaguar Creators project, a series of collaborations between the British brand and successful artists. “Being called to work at the new E-PACE campaign is a big result for me and I am truly honoured that Lift Off was chosen” Hannah Wants, producer of the song along with Nathan Nicholson, said.
Christina Chong was thrilled about the campaign as well: “As an actress, I always try to create emotions capable to link with people. The E-PACE Jaguar is a place where I can be myself again”.

The car has a renewed style both inside and outside, an appealing design and a next-level connectivity thanks to the Jaguar Pivi Pro infotainment system. Andy Hunt Cooke, Jaguar Global Communications, stressed how the E-PACE outlines both “the future of the Jaguar as a purely electric luxury brand” and how the brand is happy to celebrate it “with creative women such as Hannah and Christina, who embody that fearless creativity that characterizes the Jaguar brand”.