The beauty brand to discover this month: DARLING

The Made In Italy brand specialized in suncare products

By Elisa Grasso

The motto of DARLING is: "High quality, eye catching packaging: like an Haute Couture dress".

Born in 2018 in Modena, DARLING is a totally innovative brand in the product market with SPF.

By combining simple but trendy aesthetics and the highest quality ingredients, DARLING aims to sensitize consumers to the issue of skincare, protecting it from sun damage with cool and attractive products both in substance and in form.

Visualizza questo post su Instagram

W E PLANS. Tan me softly...discover our tan activator: moisturizes, sublimates and softens your skin (and obviusly tan too!) ✨#darling

Un post condiviso da DARLING (@darlingofficial) in data:

The texture of the products is white and silky, enclosed in a packaging with pastel colors and essential shapes.

The fragrance chosen is then heavenly: Monoi de Tahiti, to lull and lead the senses towards tropical paradises.

DARLING products are suitable for all skin types, do not leave the classic and annoying white trail and are anti-aging, enriched with vitamin E and designed to counteract the skin marks caused by time and UV rays.

Visualizza questo post su Instagram

✨For all skin types...discover our colorful and super #glow spf range for face and body! (Vegan, proudly cruelty free and coral reef safe) #darling

Un post condiviso da DARLING (@darlingofficial) in data:

It is no coincidence that the phrase "SPF - Stay Pretty Forever!" summarizes the DARLING philosophy, based on the concept of SPF as an essential element of daily skincare.

DARLING is sold in the best B&M beauty stores and online both in Italy and abroad, such as cultbeauty.com in the UK, Niche-Beauty.com in Germany, Gallerie Lafayette in France and 50ML in Milan. In addition to authorized dealers, the products can be purchased on the official brand website www.darlingsun.com.