Was there a need for another make-up line? What questions ... There is always a need for a new make-up line! Especially if the leap "to the other side" is an already well-known and respected perfume brand, with a real cult of followers.
The news is out: tomorrow, October 1st, the make-up line of the Swedish artistic perfumery brand BYREDO will be launched. There is not much news about it yet, but two pieces of information in particular make this launch appear very attractive.
The first information in our possession is the collaboration of creative director Ben Gorham with Isamaya Affrench, visionary and brilliant make-up artist, who took part not only in the creation of the products of the line, but also in that of the launch campaign.
The second piece of information we have is that at the heart of this new make-up line there will be an ethical approach to the ingredients used, an extremely unusual packaging, and the will to challenge the codified rules of the beauty market, and also challenge consumers to use products in a different, instinctive and creative way.
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If this were not enough to tickle your curiosity, one last piece of information, but not least considering that we are talking about BYREDO... Apparently the products will all have a fragrance.
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