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Desigual & Monsieur Lacroix celebrate with a new collection

When Provencal elegance meets the playfulness of the Spanish brand

By Alessandra Nava

It’s been ten years since Desigual and Christian Lacroix started their passionate and playful collaboration.

To celebrate such an important anniversary, the Spanish brand and the French designer teamed up again to create a new collection, which happens to be an ode to dreams and parties.

The collection’s predominant hue is violet, which reminisces Arles lavender fields, Lacroix’s beloved hometown. In all its shades, violet covers dresses and jackets and trousers and skirts from this new collection, which also features a touch of Eastern glam and very feminine cuts.

All the pieces are made using an eco-friendly cotton yarn which comes from the Better Cotton Initiative, preserving nature.

The ad campaign recalls “Alice in Wonderland” with its dreamy, joyful and mysterious vibes, but it’s also characterized by a very French chic twist, ça va sans dire.

La collezione di Desigual x Monsieur Lacroix è una vera e propria dichiarazione d’amore alla natura, all’arte, alla joie de vivre.

We’re looking forward to parties, but for the meantime we can definitely buy the perfect dress on Desigual’s website!

 

 

Image: Desigual Press Office