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Black Friday 2023: how to leverage browser extensions for even more savings

From cashback to price tracking, here are all our tips


Black Friday has become an unmissable event for online shopping enthusiasts: e-commerce giants and small digital stores compete with discounts and promotions, turning every online search into a real treasure hunt.

And from this, our question arises: how to find the best deals? How to ensure not to be "fooled" by offers that seem good, but actually aren't?

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The solution we offer is to discover the best browser extensions, designed to help you find the best deals, compare prices, and even earn cashback. Here's an overview of the most useful extensions and how to make the most of them.

Keepa: the Amazon price guardian

Keepa is an indispensable extension for anyone shopping on Amazon. This tool allows you to monitor the price trends of products over time, giving you a clear view of how genuinely convenient an offer is. With Keepa, you can easily find out if the price of a product has been artificially inflated before Black Friday or if it's a real bargain.

Honey: the discount hunter

Honey acts as an ally in finding discount codes and special offers. This extension works on a wide variety of e-commerce sites and can be particularly useful during Black Friday, when every saving counts. With Honey, you no longer have to waste time manually searching for discount codes: the extension will automatically apply them for you at checkout.

Capital One Shopping: cashback and discounts

Capital One Shopping (formerly known as Wikibuy) is an extension that offers a combination of cashback and discounts on various sites. It's an effective way to maximize your savings, getting a financial return on every purchase made. Thanks to cashback, in fact, every purchase will return part of what I spent, further increasing the total discount perceived.

PriceBlink: simplified price comparison

PriceBlink is an extension that helps you find the best price for a product, comparing offers available on different sites. This tool is ideal for those who are not satisfied with the first price found and want to ensure they make the best deal... But without spending hours of their precious time scouring the web. With PriceBlink, you'll always be sure to pay the lowest price available online.

How to Install Extensions

The installation of extensions is a simple and fast process, the same for each one of them. Here are the steps to follow:

  • Installing extensions is a simple and quick process, the same for each of the ones mentioned above. Here are the steps to follow:
  • Visit the website of the extension you want to install.
  • Select your browser (Chrome, Firefox, Safari, etc.).
  • Click on the button to add the extension to your browser.
  • Follow the on-screen instructions to complete the installation.

Once installed, these extensions will work in the background, automatically activating when you navigate e-commerce sites.

Some Tips

Black Friday is not just about discounts and flash offers; it's also about strategy and preparation. To make the most of the potential of browser extensions, here are some practical tips to keep in mind.

Don't wait until the last minute to install these extensions. Take a moment, a few days before Black Friday, to add them to your browser. This will give you time to familiarize yourself with their features and ensure they work correctly.

Before diving into the shopping frenzy, take a moment to reflect on what you really want or need. Creating a wish list will help you stay focused on the offers that really matter to you.

One of the most useful features of browser extensions is the ability to receive notifications about price changes. Activate these notifications for the products on your wish list. This way, you won't have to constantly check e-commerce sites; the extensions will do it for you, alerting you as soon as the price of a product you're interested in drops or when a new offer becomes available. It's like having a personal shopping assistant, keeping you always updated on the best saving opportunities.

And finally, remember, when you're on the web, always be careful from which sites you buy. Not all are legitimate, so a check on Trustpilot is always recommended if the brand is unknown to you and does not offer secure payment methods.

But for the rest… We wish you to enjoy this Black Friday saving as much as possible!



Illustration by Gloria Dozio - Acrimònia Studios