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Valentino says: au revoir Paris and welcome Milan!

With the decision to move the SS21 show to Italy

By Giulia Lucci

“It's more ethical like this” says Pierpaolo Piccioli, who says that leaving the city that has always been the home of every show for the Maison was not easy. Paris fully reflects Valentino's DNA, but the decision to stay in Italy was, in this case, more appropriate.

On September 27th with a show planned under the Madonnina, the brand will parade with the collection for next spring-summer.

Regretfully, the creative director of the Maison says that with Paris it is not a real goodbye, but only a goodbye.

A forced measure given the current situation, a way to preserve employees and collaborators, while continuing to do what you love.

At a time when thinking about new ideas is one of the few stimuli we have access to, returning to our origins after 13 years of separation will be one more reason for Valentino to amaze.

“Milan is a new opportunity, a great project that I am developing with my team, on the concept of identity” commented Piccioli, hopeful and eager to continue his work, without letting himself be discouraged by circumstances.

 
 
 
 
 
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Vibrant dresses from #ValentinoSS20 were shot on Rome’s Piazza di Spagna for “When in Roma,” a story featured in the March 2020 issue of @instylemagazine, shot by @francopagetti.

Un post condiviso da Valentino (@maisonvalentino) in data:

It will be a new beginning or perhaps just a passing step for one of the largest fashion houses, and who knows if Piccioli will not consider the option of returning permanently to the motherland.

For now we are waiting for the 27th of September to be charmed by the collection.