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UNIQLO: the capsule collection with Marimekko is coming

Joyful Summer is a tribute to summer, colors and nordic traditions

By Lucrezia Candelori

A summer in the name of sun and happiness: this is what Joyful Summer is based on, UNIQLO x Marimekko capsule collection in limited edition, to be released on May 19th

UNIQLO, japanese brand that has always combined essentiality with quality, has chosen Marimekko as its partner, the Finnish fashion house known for its original prints and colours.

Yuki Katsuta, UNIQLO’s Research and Development Manager, said: “Our latest line combines UNIQLO’s simplicity with Marimekko’s playful prints, and it was made to live unforgettable moments with family and friendsI hope that these coloured pieces will spread a vital energy, wherever you will go this summer”. 

The line, inspired by the typical nordic summer traditions, is made of seven different prints, designed by four Marimekko designers. Among the prints, which perfectly represent Finnish nature, we can find references to nordic customs such as that of picking flowers during summer, that contribute to give that joyful and lighthearted vibe that chatacterizes the entire collection. 

Joyful Summer also has a wide range of denim pieces, to be combined with coloured accessories such as wide-brimmed hats and shoulder bags. Moreover, the collection also includes beautiful graphic shirts, comfortable jeresey dresses and leggings for children in yellow, magenta and other vibrant shades. 

The perfect chatacteristics to mix and dare, by combining the different pieces. 

 

 

Image: UNIQLO Press Office