The hair with geometric bangs always collected in two funny space buns, combined with her colorful wardrobe, transport us to Japan with every photo that @lilmiquela shares with her 3 million followers. Flawless, smooth skin is littered with freckles, making her look like a doll.
Visualizza questo post su Instagram
Indeed, looking carefully, Miquela Sousa has something special: she is not true. The 19-year-old model, musician and influencer of Brazilian origins is in fact an avatar created by Brud, a mysterious startup from Los Angeles specialized in robotics and artificial intelligence.
The shock confession made to her mostly unsuspecting fans comes in 2018, after being targeted by Bermuda, another "supremacist" and "pro-Trump" avatar who stole her profile and gave her an ultimatum: get her profile back with the promise to "tell people the truth". And so it was.
Visualizza questo post su Instagram
"Rome was not built in a day, and neither was your girl-friend”, she wrote in a post on April 8th. It is not difficult to imagine the great work behind the creation of this character. Her feed is studded with every content you would like to find on the pages of your favorite girls: outfits, a luxurious lifestyle, lots of friends and lots of hobbies.
Visualizza questo post su Instagram
True or not, Miquela has in fact built a loyal fan base and a business that, like many influencers, revolves around Instagram, but without stopping there.
With millions of streams on Spotify, many covers and photo shoots, Miquela is also a pop singer and a model. For example, she was photographed by David LaChapelle for Paper magazine and regularly collaborates with big names in the industry.
Visualizza questo post su Instagram
Speaking of fashion, @lilmiquela's style is well defined. Colorful, extravagant, just like that of an animated character. Miquela mixes prints and shapes giving life to a series of looks with the flavor of her L.A., with a manga touch.
Visualizza questo post su Instagram
If her style wasn't enough to make her a fashion icon, you should also know that she is part of the Prada family.
Visualizza questo post su Instagram
This IGirl has perhaps a disturbing aspect, that of being a robot based on the appearance, habits and poses of thousands of influencers. However, Miquela is also a positive presence on the web, which brings the fight against racism of #BlackLivesMatter to the attention of its followers or encourages them to take a break from the noise of social media.
Visualizza questo post su Instagram
A successful experiment or something more? Lil Miquela will tell us over time.
.jpg)