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Simone Rocha x H&M, a magical collaboration

Simone Rocha's world opens up to everyone, with a collection of unique items for the whole family

By Angelica Tanzini

Following the celebration of her 10th anniversary since her London Fashion Week debut, Simone Rocha is ready to release her collection in collaboration with H&M.

The designer was born in Dublin in 1986, her sophisticated collections intertwine feminine elements such as flowers, collars and beads with the influences of Ireland and to the traditions of Hong Kong craftsmanship.

Her career began during the Fashion East talent hub until she became one of the most renowned designers internationally, especially for her personal interpretation of modern beauty.

 
 
 
 
 
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Un post condiviso da SIMONE ROCHA (@simonerocha_)

Simone Rocha to create the collection for H&M selected the key looks from her archive, adapting and reworking them for the general public and she’s very excited about this new capsule: “To be honest, it was really emotional going through all the pieces - it was a wonderful chance to reflect on seasons I was especially proud of, and to revisit collections that felt like milestones, and little gems of ideas that we maybe didn't push as far as we wanted to the first-time round. The archive is so important to the way I work as a designer anyway. We are not a brand that abandons ideas each season - we often look back on past propositions or continue to evolve a silhouette, or shape”.

 
 
 
 
 
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Un post condiviso da SIMONE ROCHA (@simonerocha_)

The capsule focuses on the Irish designer's identifying colors - cream, red, pink and black - mixing with tulle, braids, beads, jewels, creating unique and special garments.

 
 
 
 
 
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Un post condiviso da SIMONE ROCHA (@simonerocha_)

From this collaboration the wardrobe for the whole family was born for the first time: the collection offers extended women's sizes, men's clothing and children's clothing, with a selection of garments designed to communicate with each other.

 
 
 
 
 
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Un post condiviso da SIMONE ROCHA (@simonerocha_)

The capsule will be available from 11 March in selected H&M stores and online, making Simone Rocha's distinctive and magical aesthetics available to a greater number of customers.