Almost ten years have passed since a beautiful Bianca Balti dominated all the fashion magazines in the iconic advertising campaign of Signorina, the eau de parfum that revolutionized the Ferragamo universe.
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With its modern and feminine packaging with a square shape, reminiscent of a precious box, surmounted by a sphere in the iconic rose gold tone (certainly the must have beauty of the 2011-2012 season) and adorned with a splendid Vara bow (symbol of the maison ) and thanks to an elegant and delicate bouquet, but also youthful and fresh (pink pepper, red currant, jasmine, peony, rose, patchouli and panna cotta - note that has inaugurated the tradition of always inserting, within its bouquets, (a hint to the Italian gourmet tradition) Signorina immediately became the object of desire of many girls.
The great fortune of the most iconic fragrance of the Tuscan maison did not end with the passage of time, on the contrary it led to the birth of different variations which gradually represented different facets of a young, sparkling, refined, sober and authentically Italian femininity.
The latest addition to the Ferragamo family is Signorina Ribelle, a feminine perfume from the oriental floral group, launched at the end of 2019 and created by the historic '' nose '' of the Signorina franchise, Sophie Labbe.
Among the top notes stands out a fruity accord of mandarin, red pear and pink pepper. The heart notes, which give character and shape to the fragrance, are more enveloping and rich, an explosion of flowers: frangipani, tiare, orange blossom and a ylang-ylang molecule created specifically for the occasion. Among the base notes, the woody and gourmand base on which the entire olfactory pyramid rests, we find vanilla, sandalwood, coconut milk and vanilla ice cream, a great classic of the Italian culinary and confectionery tradition.
The packaging takes up the square shape of the origins but is colored with a vibrant shade of purple to evoke the rebellious and unconventional spirit of the new Signorina.
A new olfactory experience by Ferragamo, therefore, which is celebrated in an exclusive advertising campaign created by Paul Andrew, who creates a patchwork of characters by presenting three beautiful friends who spend a day together in the name of Italian lifestyle, portrayed by the director and photographer Gordon Von Steiner.
La modella americana Cara Taylor interpreta la Signorina Ribelle, giovane e decisa, elegantissima in uno splendido completo violetto, mentre guida la sua Vespa, beve un caffè e passeggia al parco con le sue migliori amiche: la Signorina Misteriosa (la modella dominicana Hiandra Martinez, che avvolta in un elegante abito nero rappresenta la fragranza più ricca ed avvolgente della franchise) e la Signorina Originale, vestita di rosa, eterea e raffinata (la modella coreana Soo Joo Park, che interpreta una affascinante DJ).
The American model Cara Taylor plays Signorina Ribelle, young and decisive, very elegant in a splendid violet suit, while driving her Vespa, drinking a coffee and walking in the park with her best friends: the Signorina Misteriosa (the Dominican model Hiandra Martinez, who wrapped in an elegant black dress represents the richest and most enveloping fragrance in the franchise) and the Signorina Originale, dressed in pink, ethereal and refined (the Korean model Soo Joo Park, who plays a charming DJ).
A campaign that launches a positive and inclusive message of friendship and support between women, who encourage each other to express their individuality.
In the same line:
Signorina Misteriosa: an intense eau de parfum in which the blackberry blends with the tuberose and culminates in a base of patchouli, milk mousse and black vanilla peel.
COMPLEMENTARY LINE
In a very short time it became synonymous with a creative and disruptive femininity, never aligned, faithful to its identity and the values that complete it, the Signorina line by Salvatore Ferragamo Parfums expands to include all that series of small gestures that, too often given for discounted, they make up the everyday life of every authentic Signorina Ribelle.
By also using the products of the complementary line, it is possible to amplify and prolong the effect and persistence of the fragrance, as well as having a 360° personal experience.
The line includes:
HAIR MIST: A beauty gesture that completes every beauty routine: a delicate spray with a light formula that does not grease or dry the hair. Very comfortable to carry in your handbag, to revive the fragrance on your hair at all times. To be sprayed on the lengths.
BATH AND SHOWER GEL: An iconic bottle and a generous texture that leaves the skin soft, regenerated and fragrant.
BODY LOTION: A fresh and light emulsion that pampers the whole body, enhancing the notes of Miss Rebel. It absorbs quickly and gives softness and elasticity.
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