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Sanremo 2020: the Amadeus case and instrumentalized sexism

The real problem stays in the concept of protection of the female sex

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I finally grabbed a moment to sit in front of the PC and reflect, trying to put down a sensible opinion and order a stream of consciousness that is difficult to tame about the most discussed topic of the last few days in Italy.

The preamble is this: that Amadeus, during his television career, had never said something particularly enlightening, that he was not a dispenser of maxims, that he didn’t stand out for his brilliance, we were all aware of it. That Sanremo was always, even just for the solid concept of model to accompany the multi-acclaimed conductor, a sexist-style festival, even more.

However, focusing on the phrase referring to Francesca Sofia Novello, actually known to the general public for being Valentino Rossi's girlfriend (or do I miss anything else?), “Capable of being close to a great man by taking a step back” is, in my opinion, mistaken. Because it’s not correct to think that the ability to take a step back from a man is a male chauvinist concept, and not a quality attributable to a woman as much as to a man. The will to know how to put oneself in the background (which reluctantly doesn’t belong to me) is a great advantage, in fact, to whatever genre it refers to.

Ours is a society that cannot deal with the issues in a rational way, it’s based on emotions, feelings and above all on dramas. Even this story of sexism is a story that goes beyond the sense of measure and, every time, this blessed sense of measure is lost. We are all aware of the presence of a cultural problem within society, which is a society, from which we are mapped, in which gender equality is absolutely not recognized. This is demonstrated by the economic data, the important positions that are mainly covered by male figures, the role itself of the girl TV assistant understood in the classical sense, to return to the television context.

Then, beyond this, there is the rhetoric of language. People speak, their words bounce off the media and primarily on social media. They are amplified and interpreted in an instrumental way to create debate and to profess hostility towards a person, whoever he is. What social networks do today is to take sides from a context and build campaigns on those. This applies to sexism, it applies to racism, it applies to all the extreme phenomena that are to be fought, without discussion, but through profound educational operations.

The fact that Amadeus said that a girl has the power to be in the background, in inverted genres, would not have given rise to any type of discussion, attributed instead to a woman, is mounted and gives rise to a case. Why? All of this is clearly done artfully, it generates attention and programs like this need echo at the moment and in this way, inevitably, they reach it.

If we had the time, the desire, the means to historically analyze the news that rebounded on Sanremo in the two months preceding the opening episode, we would realize that each of them somehow becomes a topic of discussion and debate.

And to conclude: why on earth does Amadeus have the privilege of being artistic director of Sanremo?