When art has no boundaries, it embraces any field. Nike is sport, but not only.
In difficult times, the brand is committed to celebrating the creativity and talent of each artist and so it was born: “Play inside, play for the world”, an emblematic claim of an invitation to rethink its ambitions in a new and bizarre everyday life.
On April 3rd, Nike digitally dedicates the whole day to art. To hold the “stage”, live on Instagram, some Nike Ambassadors who will alternate in the course of the day.
To join the community is enough: make a video in which you show your talent at best (tagging @nike inside the video and inserting in the description of the post @nike and #nike #livefromitaly). The best will be selected directly by artists and shared on their social channels.
Here is the line up:
11:00 - 11:05 ALE CATTELAN OPENING @alecattelan
11:30 - 12:00 JOAN THIELE @joanthiele
12:30 - 13:00 ISABELLA POTÌ @isabellapoti
13:30 - 14:00 ANTONIO COLOMBONI @scombinanto
14:30 - 15:00 MINISWOOSH @miniswoosh
15:30 - 16:00 TEDUA @tedua_wildbandana
16:30 - 17.00 MADAME @sonolamadame
18:00 - 18:30 ADIEL @__adiel__
18:45 - 18:50 ALE CATTELAN CLOSING @alecattelan
What are you waiting for?