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Moët & Chandon x AMBUSH: the coolest champagne ever

Yoon Ahn redesigns the bottle to satisfy the eyes as well as the palate

By Alessandra Nava

A few days ago, our favorite influencers’ IG stories were populated by photos of a mysterious Moët & Chandon white box, locked up. We all found out what was inside after a thrilling countdown, and the surprise was definitely worth the wait. A Moët Impérial, aka the most famous and chicest champagne since 1869,  bottle popped out of the box.

The luxury champagne brand Moët & Chandon decided to redesigned its iconic Moët Imperial bottle, teaming up with an international designer after more than 150 years.

Yoon Ahn, AMBUSH’s and Dior Homme Jewelry’s visionary designer, sketched the new champagne bottle, spicing it up with a touch of elegant and yet bold minimalism. The B&W contrast between the bottle neck and the 3D label makes the Moët Imperial the coolest champagne to pop.

Part of the proceeds will be donated to World Land Trust, a non-profit organization which operates around the world to preserve endangered habitats, threatened by land exploitation and climate change. Since Moët & Chandon really takes care of its vineyard, accurately cherished to both preserve the environment and obtain the best champagne, it comes natural to raise awareness on such issues, and directly help.

The Moët & Chandon x AMBUSH limited edition is sold in la Rinascente department stores and e-commerce, as well as on Tannico's website.





Image: Moët & Chandon x AMBUSH Press Office