The call of sneaker enthusiasts this year comes once again from Sneakerness in Milan. In mid-October, at Via Mecenate 88/A, the highlight of sneaker culture events will take place.
Often considered trivial, sneakers have become a symbol of the evolution of our society from the 1970s to today. They unite customs, style, and people, becoming a mirror of cultural identification and belonging.
However, the stars of this event will not only be the footwear. It will be accompanied by a series of activities, including talks and contributions from industry experts. Of course, beloved resellers will also be present, bringing rare and archival pieces with them.
The novelty of this year is brought by the first Sneakerness Kids area by Just Play, an interactive and stimulating space tailor-made for the little ones, offering DJing activities, basketball tournaments, and graffiti workshops. And to leave nothing to be desired, among the brand partners, you will find Monster Energy, which will provide a Call of Duty-themed custom art session led by Clessio.
Illustration by Gloria Dozio - Acrimònia Studios
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