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Ana Hard's illustrations for DARLING

The product brand suncare meets Creative Designer Ana Hard

By Elisa Grasso

Ana Hard is a Spanish Creative Designer who with her "sweetened minimalism" represents a strong female voice in the GIRL POWER generation. Her passion for the world of cosmetics, fashion and pastel colors has made her known DARLING, a 100% Made In Italy brand specializing in Suncare products with a fresh and captivating design and high quality formulations.

From this meeting a great collaboration was born through which the artist Ana Hard intends to tell the story of DARLING products on the occasion of the summer, creating an illustration that features the DARLING SPF 15-20 and DARLING SPF 30-50 products as protagonists.

In a dream beach two cool and strong-tempered girls show off a trendy look without forgetting to protect their skin, holding their DARLING sunscreen in their sustainable and instagram-friendly pack.

 
 
 
 
 
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✨We are pleased to announce our first collaboration with Spanish Creative Designer Ana Hard.✨ It has been a real love at first sight. "When I think of summer, the crystal waters of the mediterranean sea come to my mind, life in technicolor and the never ending days. When I think of summer, I can smell the salty water of the sea, the grilled prawns and the solar cream. When I think of summer, I think of Darling” - Ana Hard. (@anahardesign) Same attention to detail, same passion for the world of cosmetics, fashion and art and same palette of reference. Ana Hard is the perfect artist to tell the story of DARLING products for summer 2020. The collaboration has resulted in a beautiful illustration featuring the wonderful products DARLING SPF 15-20 and DARLING SPF 30-50. In a paradisiacal beach reminiscent of the colours and atmosphere of the Balearic Islands, two beautiful girls with a strong character show off super cool beach looks, true trend-setters of summer 2020. Completing the look are the iconic sustainable and instagram-friendly DARLING packs. It's not just appearance, the two girls represent a generation of skincare lover, attentive and informed about the health and beauty of their skin. For us, SPF stands for "Stay Pretty Forever", a way to convey the importance of taking care of your skin every day thanks to the use of SPF. #darling

Un post condiviso da DARLING (@darlingofficial) in data:

The two girls represent a generation of skincare lover, attentive and informed on the health and beauty of their skin.

For DARLING, SPF stands for "Stay Pretty Forever", a way to convey the importance of taking care of your skin every day considering sunscreen as an essential element of daily skincare.