It would be nice to be able to travel again, but in a completely different way from what we have been used to. A way that is in perfect harmony with the moment we are experiencing, the health emergency, which in recent months has not allowed us to explore the wonders of our Italy.
Land Rover Italia is willing to make us live a different, safe and completely “eco” experience. A journey completely immersed in Italian beauties but without having to book airplanes, trains or even hotels, because Land Rover together with its partner Airbnb has launched the eco home ; a mobile home pulled by the new Defender.
A project in tune with our planet, created for the Defender, the Land Rover brand icon par excellence, with a hybrid engine, unstoppable arriving where others do not.
It respects eco-sustainability, it’s built with waste from grape processing, completely autonomous, thanks to the solar panels placed on the roof. The external structure in polycarbonate and recycled fiberglass, interiors in eco-leather and a coated false ceiling in a fabric capable of purifying the air.
The eco home will be able to arrive in unusual places, immersed in the greenery of our country, with the possibility of tasting the products of excellence of the territory, visiting starred restaurants, making the experience magical while breathing the atmosphere of nature with outdoor activities .
An adventure, with routes suggested by the Land Rover team that test the car's undisputed performance capabilities.
The first stop of the ten selected locations is Sicily, where our Defender begins his adventure visiting the breathtaking places of the peninsula, concluding the first phase of the journey in Sardinia. This is only one of the many journeys proposed by the Defender Eco Home which will continue to offer the brand's customers new adventures.
A project born in the Land Rover home relying on major important partners such as Airbnb, Acqua Filette and Grown Alchemist, making the experience completely eco-friendly and made in Italy.
Giacomo Trova, Country Manager of Airbnb Italia, declares: “We are happy to participate in a project that perfectly represents our values: the interest in sustainability, the commitment to promote travel destinations that are outside mass tourism , but above all, the search for the uniqueness of the experience. An original travel idea that responds to the growing demand for travel that offers direct contact with nature, after months spent in front of the screens”.
A project that makes it clear that Land Rover is in tune with all of us, close to us, influencing
our expectations and changing the order of our priorities.
Who would not want to live an experience, traveling in their own car, through the wonders that the Italian territory offers us in total safety?
Image: Land Rover Press Office
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