"Timberland’s outdoor work heritage combined with our high fashion sensibility creates something really
exciting and unique in the market”
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These are the words of Sandra Choi, creative director of Jimmy Choo, about the project that will also contribute to the “Nature Needs Heroes” initiative, which will undertake to plant about 50 thousand trees by 2025.
The exclusive campaign was shot by an exceptional photographer: Cole Sprouse. The images starring the Hawaiian skater, surfer and model Evan Mock and the beauty entrepreneur Kristen Noel Crawley set the arid Californian desert, enriched by specular installations that reflect dynamic perspectives in bright light.
This contrast underlines, even in the choice of location, the two different DNAs of the merging brands.