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JÌJÌ: the Made in Italy brand that frees the girl in us

Creative and colorful for a teen and girly look

By Giulia Lucci

Sun, sea, wind and exclusive accessories. These are the keywords for a season full of emotions. Necklaces and bracelets of all kinds and all colors, created entirely by hand and Made in Italy. Each piece has a unique design and the possibility of being customized.

JÌJÌ has brought our childhood back to life, the creations are reminiscent of the ones we used to make with our toy frames.

 
 
 
 
 
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Quando la nonna chiede “tu quando ti sposi?” 🙄 • Adulthood serie > no letters • Bracciale con perle barocche d’acqua dolce, perline d’agata colorate e chiusura in oro filled 14 carati.

Un post condiviso da JÌJÌ (@jiji_gioielli) in data:

It combines tradition and modernity using different materials: freshwater pearls, multicolor glass beads, 14 carat gold filled and letters that allow us to create the words or adjectives that best reflect us.

Nothing better to awaken the girl in each of us, a touch of lightness and light-heartedness perfect especially in summer.

 
 
 
 
 
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Prova costume fallita? Punta sulle caviglie! • Adulthood serie > no letters • Cavigliera con perle d’acqua dolce, perline multicolor in vetro e chiusura in argento 925.

Un post condiviso da JÌJÌ (@jiji_gioielli) in data:

JÌJÌ was born precisely to bring back to a light dimension of existence, lightening the meaning of words with colors and sarcasm.

Their simple and playful style also emerges on their Instagram feed, clean linear and full of colors, like the creations.

Although it presents itself as a teen brand, there is no lack of references to girl power and the various trends of the moment, which make it even more interesting.

 
 
 
 
 
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Umore grigio? Aggiungi un po’ di colore! • Adulthood serie > no letters • Collana con perle barocche, cristalli multicolor naturali e chiusura in argento 925.

Un post condiviso da JÌJÌ (@jiji_gioielli) in data:

In a world where everything is complicated, JÌJÌ seeks simplicity.

Like a hairless little girl, tells what she thinks. It is sincere and pure, perhaps a little cheeky but completely unique.

 
 
 
 
 
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“Hai detto JÌJÌ?” • Adulthood serie > no letters • Collana con pietre naturali multicolor, perle d’acqua dolce, conchiglie mini e chiusure in oro filled 14 kt.

Un post condiviso da JÌJÌ (@jiji_gioielli) in data: