In this launch, fashion and fun came together again thanks to Sarag Andelman, director of Colette, Parisian concept store, and Craig Redman, the creator of Darcel Disappoints, an eye-shaped cartoon that tells the ups and downs of living in a big city. Darcel is, in fact, the protagonist of the pattern that has covered many of Ikea's most beloved objects, giving it a completely new look; the name of the collection is, in fact, "FÖRNYAD" which means "renewed".
The collection includes furnishings with a practical and fun style including: sofa with rainbows and flowers, a carpet in the shape of a Darcel, as well as puppets or kitchen utensils, up to the iconic IKEA Frakta bag, which for the occasion adopts eccentric colors and designs. The launch is scheduled for this month, and we're looking forward to it!