Hello Kitty, who accompanied us during our childhood, grew up and just turned 45 years old. Sanrio has decided, for the occasion, to celebrate it with an exclusive party, last Friday in a beautiful building in the center of Milan.
The event was a real immersion in a pink and sweet cosmos, animated by Catherine Poulain's dj set, with various activities with an irresistible flavor.
From the mega box with more than a thousand Hello Kitty plush toys to dive into for a perfect IG post, to the beauty corner created by Design by Gemini with OPI's nail bar, to the pop feel station where you can make tattoos inspired by the protagonist and her bow red, up to the Polaroids customized for the occasion by Fujifilm.
Even the food and beverage sector turned out to be a real kawaii experience: the Hello Kitty-shaped desserts were accompanied by the sparkling Rosè from the Torti winery and the bubble tea by Mister Tea.
But the birthday of Hello Kitty has not only animated Milan and other European cities including London, Berlin and Paris, which have also organized their own celebration. It has, in addition, turned on the imagination of many brands, which for the occasion have created themed capsule collections.
Among these, Tezenis and Calzedonia, which brought back the icon on stockings and lingerie, MC2 Saint Barth that made it a beach cult, Furla who created a collection of bags and small leather goods, Levi's that proposed item Hello Kitty to create a total look.
Even the children have their own option thanks to the Monnalisa fashion house which has created a dedicated line.
Gagà Milano, on the other hand, presented two special themed watches. The world of luxury with Balenciaga has not been indifferent to this celebration with the creation of an exclusive edition of genderless hit bags, on sale since January 2020. Less has been the streetwear with GCDS that has achieved, following the success of the first capsule collection launched in 2017, of the new ironic and street garments that were seen at the September fashion show.
Finally, we find the look version of PUMA coming out at the end of the year, the collaboration with the OPI beauty brand and the one with Thun, the South Tyrolean brand of objects available from November 22nd.
Then, listen, listen... for those planning a trip to Paris, we recommend the customized Hello Kitty menu at the Galeries Lafayette Champs Elysees pop-up, from Monday 4th November to Tuesday 24th December.
Hello Kitty, could you have wished for a better birthday?