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Hat Mania

A trend that may never end


Hats are the new revelation in the world of accessories. If until a few seasons ago the most used were classic headphones or basketballs, today we allow ourselves to be conquered by more refined, vintage and unusual shapes.

The bucket hat, or fisherman's hat, is the new iconic model; whether it is nylon, cotton, wool, tweed or a down jacket, this hat is the most popular accessory in recent months. In reality, as often happens, the bucket hat is a vintage garment brought back from the past: it was born around the early 1900s when farmers and fishermen needed protection from the sun and rain.

Only in the 70s does it begin to enter popular culture and be worn as a real fashion item, but it will be in the 90s to conquer world fame thanks to hip-hop music.

Even the bowler hat, perhaps the least aesthetic of all, has become a fashion item in all respects. Revisited by Jacquemus in the “Le Bob” version in boiled wool with a bow on the back, it is the perfect combination of practicality and elegance; wearing it you will feel like walking in a flowery avenue of Marseille in the 1970s.

Virginie Viard focuses attention on hats for winter 20-21, paying homage to Coco Chanel's first boutique for hat notes. Basque and Cowboy hat alternate one after the other, but the elegant and sophisticated jockey hat attracts attention; in delicate boiled wool and with the Chanel logo sewn on the side, it demonstrates how a garment coming from a totally different context from that of fashion, can still become trendy.

It has therefore been established that for this and the seasons to come, beanie hats are no longer enough in our wardrobe but it's time to go out of your comfort zone.

In addition to “Le Bob”, Jacquemus offers his version of the cowboy hat in pastel colors from his new L’Amour” collection.

The team of Karl Lagerfeld, proposes a version in multicolor tweed for when we are in a good mood, reversible in the black cotton side to keep a low profile.

Dior launches several versions of Bucket Hats branded with the famous print introduced by Maria Grazia Chiuri, while Chanel remains on a bon ton style with berets with visor.

Zara offers the economy versions of the trendiest models, adding to the list wide brim hats that combine cowboy style with elegance and professionalism.