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Gucci Cruise20: a hymn to extravaganza and feminism

Embroidered uteruses, feminist mottos and loads of camp details: welcome to the latest version of Gucci’s universe

By Alessandra Nava

Alessandro Michele, the visionary fashion designer who carries the Italian brand on his shoulders, chose Rome as the sumptuous corniche of his latest Cruise20 fashion show, an ode to decadence and activism.
 
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Almost 100 boys and girls walked along the breathtaking hallways of the Capitoline Museums dressed as modern gods & goddesses. Michele heavily drew inspiration from the pagan society of the ancient times, moved by a nostalgic sentiment for an era of discoveries and fascinating traditions. He also quoted the historian Paul Veyne, who wrote a reflection upon the mysterious and yet moving allure of those old times. Models were adorned with huge golden earrings depicting heroes and goddesses, and they were covered in veils and gowns that reminded popes and nuns.
 
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A headgear like the one of Sitting Bull for her, a delicate garment for him, Gucci keeps on subverting the rules and every single creation hides a detail. It could be Mickey Mouse, printed on a small bag, or a huge hat, or a pair of colorful socks, or a GG motif guitar case.
 
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But the show wasn’t just about opulence. There was also space to reflect upon the crucial and yet so fragile role of a woman in today’s society. Back in 2013 Gucci founded Chime for Change, an association who sponsored important initiatives to support women’s right all around the world. There were embroidered uteruses over some silky white gowns, and then jackets with the motto “My Body, My Choice”, or with “22.05.1978”. This last one is the date of the legalization of abortion in Italy, an important, almost crucial step for women. In these days of uncertainty, where politicians and most of the electors are trying to abolish all these victories (see Alabama’s recent and abrupt ban of abortion), Gucci gave voice to all the women who will keep fighting for freedom and equality. Bravo!
 
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P.S. There was also a super sophisticated after party starring the legendary Stevie Nicks and Harry Styles, Michele's muse and great friend. Renato Zero, a famous Italian singer known for his impressive voice and his even more impressive and experimental looks, posted a photo with Harry that soon went viral. It is incredible to see how the time goes by, and yet the desire for creativity, art, self expression remains the same, yesterday with Renato, today with Harry.
 
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