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SHEIN X GENERATION: the global e-tailer that promotes young talents

A challenge that will change their future

By Angelica Tanzini

After the launch of SHEIN X (SHEIN designer incubator), created to promote and support the collections of new talents, the e-tailer invites emerging designers to participate in the SHEIN X 100K CHALLENGE.

After the great success of this initiative, in which creatives such as Freak City LA, Anglero, Brianna Shae, Nora Ink, David Mendez Alonso, Louise Yan and Sveta were born, the SHEIN X 100K CHALLENGE is born, an initiative that will see the designers compete among them to win $100,000 and be on the home page of the site, in the section dedicated to SHEIN F/ W 21 fashion.

The challenge was created to offer designers the opportunity to grow their identity and highlight the creativity that distinguishes them. The work of the participants will be evaluated by a jury made up of celebrities, the latter will also help the participants to promote the collections with a streaming event with millions of viewers during the fashion week.

To participate, designers must be accepted into the SHEIN X program and submit three sketches of their creations in line with the pay off "Be Bold, Be You!", By May 23, 2021, at the end of the month 30 designers will win a place in the second phase of the competition.



Image: SHEIN Press Office