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Ferrari debuts in the fashion system with “Ferrari Style”

A brand that has long honoured Italy with its luxury cars is now making its official fashion debut

By Milena Soci

Sunday 13 June, at the Scuderia Ferrari headquarters in Maranello, some of the best supermodels of the moment were spotted in the spotlight wearing clothes designed by the famous Prancing Horse. Among them were Mariacarla Boscono and Natalia Vodianova.

 
 
 
 
 
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Un post condiviso da Ferrari Style (@ferraristyle)

In the first row, on the other hand, Charles Leclerc, Carlos Sainz, president John Elkann and sporting director Mattia Binotto obviously couldn't be absent.

 
 
 
 
 
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Un post condiviso da Charles Leclerc (@charles_leclerc)

The Italian excellence of the car manufacturer is combined with good taste in fashion, maintaining simple, traditional lines so as not to fall into the excesses of the "street style concept", but always with a careful eye on the trends that have been gaining ground in recent months.

The fabrics and models as a whole recall the "poetic" of Balenciaga (which is currently being restored), while details such as the branded scarf recall the all-British bon ton of the latest Riccardo Tisci at Burberry. The sporty touch remains in the combination of materials and the Formula 1 gloves.

 
 
 
 
 
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Un post condiviso da Ferrari Style (@ferraristyle)

The colours fully reflect the bright red typical of Ferrari, but also the tones of Emilia Romagna, yellow in particular recalls the Modenese homeland (see accessories).

 
 
 
 
 
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Un post condiviso da Ferrari Style (@ferraristyle)

The prints of the fabrics, on the other hand, have been taken from the Ferrari archives and from the covers of some magazines from the 40s, 50s and 60s. The collection also includes a children's section and was created and signed by the new creative director Rocco Iannone, the Giorgio Armani’s ex designer.

 
 
 
 
 
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Un post condiviso da Rocco Iannone (@roccosrules)

The search for materials is very attentive to the theme of sustainability, as in the case of the red and yellow parka, which was made entirely from recycled and recyclable plastics, or the cruelty-free certified leather.

 
 
 
 
 
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Un post condiviso da Ferrari Style (@ferraristyle)