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Eelah: an all-female project

Elena tells what it means to create a brand in lockdown

By acrimonia

Elena realized the project Eelah in full lockdown in March. Despite the unfavorable period, the brand immediately took hold in a digital world that continues to be hungry for news. We met her and asked for more.

Hi Elena, how, when and why is Eelah born? 

Eelah arrives on web in April 2020 (yes, right in lockdown!) but for me it was born much earlier, maybe it was born with me and grew over the years between the family leather shop and my passion for digital communication. Eelah is a brand that relies on a concept to which I care a lot: the Made in Italy.

The “why” a passion like this has become an e-commerce project is linked to wanting to respond to a need: I noticed a real gap in the accessories industry between fast fashion and luxury products. Well, I wanted to fill that gap with a proposal that could combine glamour, current trends and quality at a competitive price.

Perhaps the aim to respond to a specific need has made Eelah much more than an e-commerce: it has immediately become a community for girls and women who recognize themselves in the way of communicating the product through social media.

 
 
 
 
 
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Did someone say autumn? 😜 #eelahbags #shoponline #madeinitaly #onthego // LAST 1 BAG AVAILABLE!

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If you had to describe the project in three words? 

Self confidence, versatility, community.

What’s your favorite Eelah bag? 

Difficult question. I can not go out of my mind because all the bags fit perfectly to the different moments of the typical day of girl “on the go”. But I could tell you that the Eelah bag that brought me more luck is the Mini Hand Bag fuchsia: that bag has definitely marked a turning point for Eelah.

 
 
 
 
 
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WHERE? On Eelah.eu WHEN? End of Sept! 💖✨🤩 #gettingready #newcollection #outsoon #minihandbag

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@alessandranava from Acrimònia interpreted 5 colors of Baguette, what is your favorite coordinated look? 

The looks are super! They all reflect the typical Eelah girl: cool, dynamic, fun. I loved the one with the pink bomber jacket but I also loved the more romantic ones! My absolute favorite, however, is the fourth: wearing a baguette bag as a belt bag is definitely the least trivial way to interpret this bag... in short, it is an idea to replicate!

@acrimoniamagazine

✨Acrimònia for @eelah_eu by @alejandritapiperita ✨ #fashion #look #bag #bags #outfit #inspo #eelah #acrimonia #acrimoniamagazine #fyp #perte

♬ positions - Ariana Grande

The Eelah bag you choose during: 

A job interview:

Definitely the The Office! It has the right capacity: I can bring with me the diary, the powerbank, a snack, the mirror to check that everything is in order and the pen useful for taking notes! I would call it functional and trendy at the same time.

 
 
 
 
 
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EXCITING NEWS!!! La nostra The office bag è tornata disponibile in bordeaux 💌⁠ be quick to grab yours on eelah.eu 💻❤️ #eelahbags #ecommerce #genuineleather

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A date you’ve been waiting for:

The Baguette! Its tapered and minute shape makes it pretty and definitely not bulky, so suitable for a sushi lunch that can be prolonged and transformed into an aperitif.

 
 
 
 
 
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Pink is better! 💕Shop now on www.eelah.eu #eelah #eelahbags #madeinitaly #bagsaddict #leatherbags

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A family lunch:

I would take the Steezy bag with me because it is elegant, cool and has already conquered everyone in the family!

 
 
 
 
 
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Introducing the new #steezybag ✨📻 Discover more on eelah.eu 💻 #newcollection #madeinitaly #eelahbags

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An aperitif with colleagues:

The ideal bag is the Crossbody cocco.

 
 
 
 
 
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Same bag, different colours 🌈💜sono disponibili i nuovi colori delle #crossbodybag per la vostra palette autunnale 😜 Disponili online su eelah.eu 💻#newin #newcolor #limitededition

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