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Dr. Martens x Heaven by Marc Jacobs: back to the 90s

Heaven by Marc Jacobs and Dr. Martens, a collaboration that brings the 90s back to life through the Audrick 81 HMJ Croc and the Audrick 3i HMK Croc boots

By Camilla Alcini

Heaven by Marc Jacobs meets Dr. Martens once again to bring the 90s back to life through a special collaboration. The two brands, united not only by the desire to celebrate an era but also by the ability to pay homage to the subculture, have created two shoes that have in their DNA the freedom of expression and the touch of the decade that has conquered a generation.

Heaven was born in collaboration with a Brooklyn designer, Ava Nirui, who with her eccentricity attracted the American designer and created a DIY collection.

On the other hand, there is Dr. Martens, an iconic brand that accompanies generation after generation with its footwear and brings an underground touch to everyday life.

The collaboration between the two brands began almost 30 years ago with Jacobs' 1993 fashion show. That same freely adolescent spirit and the same desire to support a new generation of freethinkers gives life, today, to Audrick boots.

Daisy-shaped eyelets, a SoftWair insole and extra long laces characterize these shoes, comfortable and at the same time a statement for freedom of expression and a reference to the 90s.

The collection launched this month is available on and from select partners.


Credit Images: Dr. Martens Press Office