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DARLING: the new digital campaign SS21

The sunscreen Italian brand presents the new products of the D Mustique digital campaign

By Lucrezia Candelori

For summer 2021 DARLING, made in Italy brand specialized in suncare products, releases its first digital campaign, called D Mustique.

The name is inspired by the homonymous Caribbean island, which recalls the idea of a sensory journey that DARLING products want to convey. 360° wellness, self-care and relax far from daily grind are the main concepts that inspired the campaign.

The face of D Mustique is Zoe Pastelle, young Swiss actress and influencer who describes herself on her Instagram as a cheerful, open-minded and international girl, perfectly sharing DARLING’s values.

Zoe presents the new High Protection Kit and Summer Kit, launched for SS21, a series of five products such as sunscreens, after-sun lotions and melatonin activators. 

Every DARLING product has anti-age and anti-oxidant properties, is enriched with vitamin E and prevents skin signs made by time and UV rays. Their texure is silky and lightweight, perfect for every skin type without leaving any traces. Their scent is given by Monol de Tahiti fragrance, which recalls the tropical paradise that inspired D Mustique.

Finally, DARLING underlines the sustainability of its products: the appealing packaging is also 100% recyclable. The brand is indeed not only about appearance, but it’s more and more involved in the creation of vegan and cruelty free products, with a minimal environmental impact.

 

 

Image: DARLING Press Office